Here’s the billboard that grabs my attention every time I’m at the traffic light on Glenwood Avenue and Route 224. You can’t tell from my amateur photo, but a number lights up in that blank spot to advertise the average time a guest to Northside Hospital’s Emergency Room has to wait to be seen by a medical professional.
What a brilliant idea! Even though that facility is miles from my home, I’m still interested in the billboard because I’ve done the parent thing; hanging out in ER waiting rooms for hours with a sick or injured child. In those situations, it’s hard not to speculate on why it takes so long.







